Uluslararası Pazarlarda Hedef Pazar Seçimi Üzerine Bir Araştırma

Selecting a target market in right and effective way, which is one of the very first steps entering international market, plays significant role achieving organization’s export goals enhancing them. In this study, using conducting interviews, organization tower crane sector was examined termsof its strategies selection. The company, prefers research with secondary data due to fast results, time cost advantage, has determined that commercial deficit increase imports are selection criteria. As result analysis, it seen company identified UK as single market. Besides data, been done for crane. UK, Arab Emirates Belgium, among three criteria analysis based on size, import growth by year, basic having trade country logistics tax were markets. addition, terms potential be countries within only two According size tradedeficit criteria, Saudi Arabian Swiss markets also found suitable result, Emirates, Arabia Switzerland study. Focusing crane, will make contribution otherorganizations same industry such they can adapt similar paths Therefore, study contribute those organizations improve their volumes achieve export-related well development Turkey.